Founded in 2013, and fueled by the commercial adoption of blockchain technology, Elliptic rapidly transformed from a highly specialised start-up to a global force.
To support its growth, we created a brand that is rooted in its forensic capabilities and communicates its vital role in today’s world.
The identity uses negative space typography, inspired by the raw language of data blocks, the foundation of the blockchain. The creative idea reflects Elliptic’s own search and discovery process, guiding the viewer to locate certain hidden terms – truth, terrorists, guns, fraud, ransomware and more – within posters, brochures and other materials.
The legibility is deliberately challenging to echo the difficult task Elliptic undertakes, while a simple black and white palette reflects the gravitas of the issue in the black and white crypto world where legal cases often rely on Elliptic intelligence.
The result is an identity that helps the brand stand out amongst its technology peers, the one that tells the story behind the Elliptic offer in a human way.