Personal Group has been at the forefront of employee benefits and financial services for over thirty years. Over that time, their personal approach to tailoring benefits for individuals based on face-to-face advice (hence their name) has been the secret to their success.
Perhaps unsurprisingly, if people are happy, they are more productive at work.
Using Personal Group’s employee engagement platform Hapi, employees can track, tailor and use their benefits from their mobiles. Employers can now have a closer relationship with each of their employees, using the platform as a direct channel to manage everything from comms to payslips to HR.
Employee benefits are too often seen as complicated and of no real value to the individual. The actual percentage of people who make active use of their benefits is a staggeringly low 20%, so Personal Group see it as their mission to redress that balance.
We developed a brand strategy focused around ‘Work Happy’ – a mantra that neatly distils the core idea.
As for the identity, a completely fresh approach was needed not only to refocus the group around one thought, but also to align the various sub-brands, platforms and divisions that the group worked with.
So we developed branding based on a smiling face together with a positive golden yellow palette. Yellow is not only the most attention grabbing colour, but is also the colour most associated with happiness.